| Corporate
Partners
Before
Launching a Workplace Campaign
We have found that it is helpful to consider the following questions when launching
an Earth Share of New England workplace campaign.
How will you notify employees that they may now give to their favorite environmental
charities?
Have the CEO or other senior manager publicly endorse the campaign by letter or other means. Have senior management attend the kick-off/training and encourage them to make their pledges at the kick-off. The most successful campaigns advertise the campaign well before it kicks off and continue to use visible reminders throughout the campaign and year-round. Using posters, progress thermometers (or some other item identifiable to the organization or campaign theme, such as a race track for a car company, or a stack of books for a publishing company), email messages, campaign newsletters, table tents in the cafeteria or lunch room, campaign kick-offs and other promotional events will help make the campaign more fun and successful.
Can employees be recruited to serve as campaign coordinators?
Employees
with a special interest in the environment
might be willing to distribute and collect campaign materials, and answer their colleagues'
questions about Earth Share of New England, who its member organizations
are, and how donations are used.
Will you hold a "side-by-side"
campaign or a "coordinated"
campaign?
A workplace campaign
that involves more than one charitable
giving option gives employers a number
of options for how the campaign
materials may be presented to employees
and campaign figures gathered for
payroll.
A side by side campaign occurs where
two or more charitable federations (such
as United Way and Earth Share of New
England) each distribute their own
brochures and pledge forms. Employees
wishing to give to both organizations may
fill out separate pledge forms and
payroll will process each form.
A coordinated campaign occurs where
each participating charitable federation
is listed on a joint pledge form and
sometimes a joint brochure. Employees
wishing to give to both organizations
need only fill out one form and payroll
need only process one form. These forms
may be produced by the federations or by
the company.
Who will distribute materials to
employees?
As employees may be spread among
several locations, materials may be
distributed by company inter-office
mail, by a committee of employees, or by
the charitable federations.
Who will collect pledge forms, identify
employees for thank yous, and distribute
the funds?
The company or a participating
charitable federation may do this work.
What can Earth Share of New England do to
make the campaign successful and fun?
We can help with every step of planning and execution of your campaign. We're here to suggest activities that
will make the campaign fun and educational for everyone involved, we can provide speakers and materials, and much more!
We want to ensure that everyone involved
in organizing, publicizing, and donating to
the campaign knows how grateful we are and
the important difference they make in protecting and preserving clean
air, clean water, open spaces, and a
healthy, thriving environment.
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